Meet the Editor

Alistair McCaskill

AAlistair 300x300listair discovered a love for writing at an early age, and has been able to indulge it in various forms across his highly varied career. After completing a PhD in immunology Alistair worked in the medical diagnostics industry for many years, primarily as a Research Scientist, but with an increasing involvement in B2B sales. After helping in the start-up of a small biotech company Alistair’s next move was into the financial services industry, first as a financial planner and later as an educator and writer.

Underlying these early career choices was an unwavering concern for the environment and an interest in renewable energy. This lead to active involvement with The Greens as a campaign manager and candidate followed by time on the management team of a solar power company. It was there that he met his current business partners and helped to establish the creative marketing agency, Assemblo, where he is Managing Director.

Access to a team of talented designers and developers provided the ideal opportunity to create The Switch Report as a way of recognising and promoting businesses that are “doing good things”.

With his rare combination of skills, experience and insights gained from conversations with many business owners and managers, Alistair is a valuable resource for all businesses that are committed to doing good things for people and the planet.